Privacy Policy

This Privacy Policy explains how LuxuryIQ, operated by Digital Luxury Group (“DLG”, “we”, “us”), collects, uses, and protects personal data when you use our platform, including the Luna assistant. The data controller is Digital Luxury Group, DLG S.A., Avenue de la Gare des Eaux-Vives 28, 1208 Geneva, Switzerland.

Data we collect

We collect account information needed to provide the Service, such as your name, work email, organisation, and role; technical data such as log and device information; and, with your consent, analytics data about how the platform is used. We do not seek to collect special categories of personal data.

How and why we use it

We use personal data to provide and secure the Service, authenticate users, communicate with you (including transactional emails and, where you have given us a mobile number, SMS alerts), and, with consent, to understand and improve how the platform is used. When you use the Luna assistant, the questions you ask and the market data used to answer them are processed by our AI provider to generate the response. Our legal bases are performance of the contract with your organisation, our legitimate interests in operating and improving the Service, your consent (for analytics cookies), and compliance with legal obligations.

Service providers

We share personal data with trusted providers who process it on our behalf, under appropriate agreements:

• Google Cloud Platform — hosting and data storage (Switzerland and the United States).
• Firebase Authentication (Google) — secure sign-in.
• Anthropic — the AI model behind the Luna assistant, which processes your questions and the market data used to answer them. Anthropic does not use this data to train its models.
• PostHog (EU-hosted) — product analytics, only where you have accepted analytics cookies.
• Twilio SendGrid — delivery of transactional email.
• Twilio — delivery of SMS alerts, where you have provided a mobile number.

International transfers

Your account data is stored in Switzerland. The market data that the platform presents, and that the Luna assistant queries, is stored and processed in the United States, and our AI and email providers process data in the United States. For these transfers we rely on the providers’ certification under the Swiss-U.S. and EU-U.S. Data Privacy Frameworks and, where applicable, the EU Standard Contractual Clauses.

Retention

We retain personal data only for as long as necessary to provide the Service and to meet our legal and contractual obligations, after which it is deleted or anonymised. Account data is kept for the duration of your organisation’s subscription and deleted on closure of the account; analytics data is subject to the cookie lifetimes set out in our Cookie Policy.

Your rights

Subject to applicable law, you have rights to access, correct, delete, and port your personal data, and to object to or restrict certain processing. You may also withdraw consent for analytics cookies at any time through our Cookie Policy. To exercise your rights, contact us using the details below.

Security

We use technical and organisational measures designed to protect personal data against unauthorised access, loss, or misuse.

Changes and contact

We may update this Privacy Policy from time to time and will indicate the date of the latest revision above. For privacy questions or to exercise your rights, contact us at privacy@digital-luxury.com.