Privacy Policy

This Privacy Policy explains how LuxuryIQ, operated by Digital Luxury Group (“DLG”, “we”, “us”), collects, uses, and protects personal data when you use our platform. The data controller is [Digital Luxury Group legal entity, registered address, to be confirmed by Legal].

Data we collect

We collect account information needed to provide the Service, such as your name, work email, organisation, and role; technical data such as log and device information; and, with your consent, analytics data about how the platform is used. We do not seek to collect special categories of personal data.

How and why we use it

We use personal data to provide and secure the Service, authenticate users, communicate with you (including transactional emails such as password resets and report notifications), and, with consent, to understand and improve how the platform is used. Our legal bases include performance of a contract, our legitimate interests in operating and improving the Service, your consent (for analytics cookies), and compliance with legal obligations. [Confirm legal bases with Legal.]

Service providers

We share personal data with trusted providers who process it on our behalf, under appropriate agreements:

• Google Cloud Platform — hosting and infrastructure.
• Firebase Authentication — secure sign-in.
• PostHog (EU-hosted) — product analytics, only where you have accepted analytics cookies.
• Twilio SendGrid — delivery of transactional email.

[Confirm the full list of processors and the relevant data processing agreements with Legal.]

International transfers

Where personal data is transferred outside Switzerland or the European Economic Area, we rely on appropriate safeguards such as the EU Standard Contractual Clauses and equivalent mechanisms. [Confirm transfer mechanisms with Legal.]

Retention

We retain personal data only for as long as necessary to provide the Service and to meet our legal and contractual obligations, after which it is deleted or anonymised. [Confirm retention periods with Legal.]

Your rights

Subject to applicable law, you have rights to access, correct, delete, and port your personal data, and to object to or restrict certain processing. You may also withdraw consent for analytics cookies at any time through our Cookie Policy. To exercise your rights, contact us using the details below.

Security

We use technical and organisational measures designed to protect personal data against unauthorised access, loss, or misuse.

Changes and contact

We may update this Privacy Policy from time to time and will indicate the date of the latest revision above. For privacy questions or to exercise your rights, contact us at [privacy contact address to be confirmed by Legal]. [Add Data Protection Officer or EU/Swiss representative details if applicable.]